…Last month, economists Nicholas Stern and Joseph Stiglitz suggested a value around $100 per ton by 2030; Carleton and a colleague set it at about $125 per ton of carbon in a paper published in January; and Frances Moore, an environmental economist at the University of California at Davis, put it at $220 per ton in the estimate she and a colleague produced in 2015….
Solar water heating provides domestic hot water with lower greenhouse gas emissions compared to more typical natural-gas water heating. Solar water heating has a long history, particularly in places where the climate is favorable, such as California where state-backed incentive programs have been successful in creating small bursts of adoption. However, widespread adoption of solar water heating has not occurred in California despite these conditions. This research surveyed 227 single-family households with solar water heating across the state of California to understand their motivations and experiences, and draw implications regarding barriers to adoption. The survey explored households’ experiences across five stages of adoption, as outlined in Rogers’ Diffusion of Innovation theory: Knowledge, Persuasion, Decision, Implementation, and Confirmation. Findings revealed challenges at each stage. Most notably, prevalent disappointment in lower-than-expected energy and bill savings (31%) and high rates of technical problems (41%) appear to be the most significant issues.