CIBSE Journal, the publication of the Chartered Institution of Building Services Engineers, recently featured UC Davis research on barriers to scaling heat pump technologies. The article highlights work presented at ASHRAE led by WCEC Market Transformation Research Program Director Sarah Outcault that examines social, policy, and market factors that slow adoption of promising heat pump systems. The research identifies gaps in standards, workforce capacity, and consumer awareness that affect deployment of multi-function heat pump technologies and other advanced systems.