Market Barriers to Adopting Emerging HVAC Technologies

UCD researchers conducted a study to identify market barriers impeding the adoption of emerging HVAC technologies in California, relying on interviews with key experts and industry stakeholders. A behavior economics model of behavior change was applied to analyze the data collected and identified cross-cutting issues related to dependency, risk, transparency, accountability, and trust. The Team recommended promising opportunities to stimulate demand by addressing behavioral obstacles to supplier and consumer adoption. A follow-up project was funded to study ways to address informational barriers.

Project Partners: UCD Western Cooling Efficiency Center

Sponsor: Southern California Edison

Resources

Publications

• Market Barriers to Widespread Diffusion of Climate-Appropriate HVAC Retrofit Technologies (2015, Project Report) 

Presentations

• What about Everyone Else? Thinking Beyond the Customer: Market Barriers to Adoption of Efficient HVAC Technologies (2015, Conference Presentation)