The Market Transformation Research Program has released a new guide outlining best practices for recruiting participants into building energy research projects, with a focus on improving engagement across diverse households and communities.
Effective Recruitment for Building Energy Research: A Practitioner’s Guide draws on academic and applied research to identify common barriers to participation and strategies for addressing them. These include aligning project design with participant priorities, working through trusted community partners, and using clear, accessible communication to build understanding and trust.
The guide also highlights approaches to incentives, outreach, and culturally responsive engagement, particularly when working with communities that may face additional barriers to participation.